AIM Announces Music Connected 2017

Now in its fifteenth year, Music Connected 2017 – the UK’s leading digital music conference – returns on Wednesday 26th April, as leading labels and music companies descend on historic Glaziers Hall to meet the key players in UK digital music. Tickets are now available from the AIM website: www.musicindie.com/event/music-connected-2017.

Music Connected 2017 (in association with Merlin and CI) focuses on independent music companies operating in the digital market, offering a tightly targeted day of networking, deal-making, practical digital business advice and enlightening conference sessions.  An official Indie-Con afterparty will take place at Omeara from 5.30-7.30pm on the day, with all delegates receiving a complimentary drink at the bar.

While the full conference programme will be announced later this month, an initial line-up of speakers and sessions can now be revealed:

Independent Labels in The Streaming Age (panel)
With streaming now the primary recorded music income stream for many labels and likely to be so for everyone in future, how do you make the figures stack up? Do the per stream rates paid by services allow for a viable label business? Are all streams worth the same? Speakers include Michelle Brook (Ignition Records), Paul Hitchman (Kobalt) and Simon Wheeler (Beggars Group).

Keynote presentation from Charles Caldas, Merlin
Merlin CEO Charles Caldas outlines the organisation’s focus for 2017 and examining the threats and opportunities for indies in the digital market this year and beyond.

Capturing Live Performance to Boost Audience Engagement (panel)
Those in the know are increasingly capturing live performances and using live video as part of their social marketing campaigns in 2017. From Facebook Live to Instagram, to Vevo and YouTube, how does video add to a campaign, and how do you get it right?  Speakers include: Farhana Aboo (AEI Media) and James Moodie (Vevo).

What Digital Mistakes Are You Making Every Day?  (presentation)

Instead of talking top lines and general trends in the industry this session, presented by Communion Music’s Head of Digital Claire Mas aims to get stuck into the nitty gritty of a digital campaign. User experience is something we do not discuss in enough detail in the music industry and it’s the small details that can be significantly hurting your campaign.



A number of breakout workshops, training sessions and masterclasses will also take place in the venue’s board room throughout the day, offering training on essential digital music skills. These will include:

Facebook best practice tips workshop
Facebook’s Vanessa Bakewell presents tips for maximising engagement and impact of your artists’ Facebook profiles.

How to build a music and media career from your bedroom – workshop for curators, producers & creators
The AEI team (the company behind UKF, NCS, TheSoundYouNeed & Drum&BassArena) will be hosting a workshop to give help and advice for aspiring music and media players and start-ups.  We discuss which global tools and tech to use for launching music/media businesses and if you’re a producer pick up some tips for marketing and distribution success stories.

Digital advertising: how to keep your campaign cost effective
A beginner’s guide on how to use Direct-To-Fan sales data, customer email addresses and pixel data to create custom audiences for Facebook advertising. Presented by Absolute Label Services’ Richard Lartey.


More sessions and speakers to be announced in coming weeks.

In addition to the packed conference programme, the Digital Market Place will offer stands hosted by a raft of top digital music companies.  Always a sell-out event, Music Connected has become the key date in the digital music industry calendar.

Digital companies already confirmed to participate include:

Absolute Label Services, AEI Media, AudioLock, Believe Digital, Bonded Services, CI, Ditto Music, Facebook, Kobalt Label Services, Merlin, Phonofile, Plastic Head Media, Supapass, the state51 Conspiracy, Vevo and many more TBA!

Last year’s sell-out event drew over 400 delegates from over 140 UK labels including:

Sunday Best Recordings, Secretly Group, Proper Records, 4AD, Communion Records, AEI Media, Modular, Union Square Music, [PIAS] Recordings, Hospital Records, Red Bull Records, Warp Records, Brownswood Music, Rough Trade, Because Music, Dramatico, Domino, Jagjaguwar, Buzzin’ Fly, Nuclear Blast, Wichita, Cooking Vinyl, Anjunabeats, Kartel Ltd, Cherry Red Records, Stolen Recordings, The Other Hand, CR2 Records, Skint, One Little Indian, Champion Records, Silva Screen Records, Visible Noise, Fabric, World Circuit, Snapper Music, Ninja Tune, !K7, The Leaf Label, Eleven Seven Music, Ministry of Sound and many more.


Book your tickets today!

£49.50 +VAT – AIM members

£185 +VAT* – Non members
Ticket prices include lunch, refreshments and a drink at the afterparty at Omeara.

(*Discounts for members of affiliated organisations)

Stands are currently available in the Digital Market Place. For information of exhibit please contact Lara Baker on lara@musicindie.com.
AIM is grateful for the support of event sponsors CI and Merlin.