The UK music industry has announced a new trade mission to India, the first since 2006, which will see representatives of the independent recorded music sectors laying the foundations for collaboration, expansion and exploration in an increasingly important market.
The music industry is a fast expanding business sector in India, a country that is increasingly consuming international music and developing its association with the international music community.
UK Trade & Investment (UKTI), in partnership with The Association of Independent Music (AIM) and BPI (British Phonographic Industry), is organising this music mission to India, which will take place in Mumbai between 1st – 8thNovember and will include a bespoke programme of education, networking, B2B meetings, conferences, showcases, a visit to a festival and other music related activities.
UKTI’s “GREAT” campaign was launched in 2011 to “get the world thinking and feeling differently about Britain, repositioning us as a vibrant, inspiring and innovative nation to visit and do business with”. The “GREAT WEEKS” campaign was launched in July 2013 – a programme of trade missions for UK companies covering all business sectors. This is a “Music is GREAT” India Music Mission with industry partners – AIM and BPI. www.greatweeks.co.uk
Artists, managers, promoters, record labels, digital distribution companies, festival bookers/directors/organisers and promoters, covering all genres of music are being invited to participate and the organisers will be tailoring certain aspects of the programme to suit all delegates.
Mission registration is just £150.00 per delegate and interested parties should note that funding may be available through UKTI, details of which can be obtained through firstname.lastname@example.org
Some of the activities planned with The Deputy High Commission in Mumbai include:
The NH7 Weekender
A multi-genre platform festival and takes place in four cities in India during November. All mission delegates will be invited to the festival as part of their mission registration fee. www.nh7.in/weekender
MixRadio Music Connects
The prominent music conference in India which attracts music businesses from all over the world to network, collaborate and understand the music business and opportunities in India. UKTI will also organise a session during the day for other delegates to meet the UK mission delegates and have B2B meetings.
Concert and showcase
Submerge Entertainment Pvt Ltd is a leading music and event company in the electronic dance music genre. They will be showcasing upcoming British electronic acts followed by a headlining British DJ. All mission delegates will be invited to concert as part of their mission registration fee. www.submerge.in
Alison Wenham, CEO/Chairman of AIM said, “in conjunction with UK Trade & Investment we have organised three previous missions to India – this will be the fourth, and we are confident that with the global nature of the music industry plenty of good contacts will be made and business will undoubtedly follow.”
Chris Tams, Director Independent Member Services & International at the BPI said, “The BPI is delighted to be joining forces with AIM and UKTI to take part in the 2014 Indian Music Mission. Building on the close cultural ties that have long-existed with our Commonwealth partner, we are excited to give independent music companies the opportunity to learn a great deal more about the hugely exciting and burgeoning Indian market and the potential it offers British music companies to develop their business in the Sub-Continent. Digital channels are leading the way in India, with their revenues accounting for as much as 60% of total recorded music sales, so we believe now is an ideal time to visit and give our delegates the opportunity to exploit their music in a dynamic new market.”
Phil Patterson, Music Specialist at UK Trade & Investment said, “I’m delighted that in these exciting times for international artists and music in India that we will run a music mission to Mumbai which will showcase the opportunities available to UK companies and artists in all areas of the industry. The fact that AIM and BPI are partnering with UKTI illustrates the interest in this exciting market and I would advise anyone considering applying to do so soon, as there are a limited number of spaces available.”