03.05.18

AIM House at The Great Escape Announced

AIM are pleased to announce a brand new collaboration with The Great Escape Festival 2018. Introducing…AIM House.

New to The Great Escape, AIM House is a hub and home for the independent music community. The Association of Independent Music have teamed up with a range of cutting-edge independent record labels and music companies to deliver a packed programme of interviews, workshops, after parties, ‘safe tents’, networking drinks and much more! Use AIM House as your base for the festival weekend – book meetings into the converted hotel suites, watch insightful panels about independent music business and get a team together for the Charity Music Quiz! Make sure you don’t miss the AIM Lates sessions on Thursday and Friday night, where each night, 2 of the UK’s finest independent labels will go head-to-head on the decks, spinning tunes for the independent community in the Queens Hotel basement.

Date: Thursday 17th, Friday 18th & Saturday 19th May

Venue: AIM House –  Queens Hotel, Brighton, BN1 1NS

 

AIM House Schedule

 

Thursday 17th May

Hotel Bar

How to be Truly Independent in 2018 – supported by Absolute Label Services – 12pm – 1.30pm

The music business has changed massively over recent years. Gone are the days when a long-term label deal was the only way to get your record to market. Instead, an increasing number of artists and their managers are retaining their rights and controlling a greater portion of their careers directly. With the help of label services and D2C companies, they’re able to promote and distribute their records under their own steam and reap the rewards. In this panel, we discuss what true independence means in 2018 and how next level DIY artist entrepreneurs are carving out a whole new sector in the music biz. Speakers: Tom Pakinkis – Communications & Editorial Consultant, Kate Hendry – Absolute Label Services, Dianne Bonney – Absolute Label Services, Will Spencer– Music Glue, Niko Michault – P.U.S.H. Music Management

Rewiring Music: New Models for a Fairer Futuresupported by Resonate – 2pm – 3.30pm
Ethical music streaming co-operative Resonate will be holding a fireside chat with Imogen Heap, Founder of Mycelia, and Matt Black, Co-Founder of Ninja Tune and member of Coldcut. The pioneering artists will consider the future of the music industry and discuss how new technologies can rewire it, what role music plays in driving social and cultural change, and the importance of governance systems in the industry’s growth and long-term sustainability. Speakers: Imogen Heap – Mycelia, Matt Black – Ninja Tune / Coldcut, Terry Tyldesley – Resonate

The Evolution of Independence – supported by Merlin – 4pm – 5.30pm
Running an independent record label isn’t easy work. The ever-changing music market requires independent labels to be resourceful, flexible and ready to embrace change. Marking 10 years of Merlin, these three label figures reflect on the evolution of the independent music community, sharing tips, tales from the past and considering what the future looks like for independent music. Speakers: Chris Goss – Hospital Records, James Grant – Anjunabeats and Silvia Montello – Kobalt

Merlin 10th Anniversary Drinks Reception (invite only) – 6pm – 8pm

Basement

AIM Lates – Ninja Tune vs Brownswood – Thursday 17th May – 11.30pm – 2am
Join us as two of the UK’s finest independent labels lock horns at AIM House for this exclusive AIM Lates session at The Great Escape.

Delegates can sign-up on for free HERE to join Ninja Tune and Brownswood as they spin tunes for the independent music community in the Queens Hotel basement. This is a rare opportunity to see these two pioneers of independent music play the tracks that have inspired and shaped their output. Look out for the ‘Survivor’s Breakfast’ at 1am!

Tower Suite 1

The ‘Safe Tents’

Thursday 17th May 3:00pm – 8:00pm
Music Support, the specialist mental health and addictions charity for the UK music industry, has announced a new partnership with The Association of Independent Music (AIM), that will see ‘Safe Tents’ being available to delegates during this year’s The Great Escape convention. The ‘Safe Tents’ will be located at the Queen’s Hotel from 3pm – 8pm on Thursday 17th and 12pm – 8pm on Friday 18th May. All delegates, those working at the festival and musicians are welcome to drop in for a confidential chat or book an appointment (see below) with their volunteers who will provide support, assistance and advice to those in need. All trained volunteers have worked or currently work in the music industry and so are aware of the particular challenges we may face. Appointment Bookings Tel: 07526 168646

Tower Suite 2

Market Focus: An Introduction to the Chinese Music Market – Thursday 17th May – 3pm – 4pm
Kanjian is a global music enterprise that brings artists, fans and brands to the largest consumer market in the world – Asia. Alessandro Pavanello, Global Business Manager at Kanjian, hosts this 1 hour introduction to the Chinese market. This unmissable session includes an introductory presentation to the Chinese market followed by a Q&A workshop, where you can get direct advice on how to break into this increasingly important market.

Advanced Market Focus: Music in China, A Celebrity Driven Market – Thursday 17th May – 4.30pm – 5.30pm
Kanjian is a global music enterprise that brings artists, fans and brands to the largest consumer market in the world – Asia. Alessandro Pavanello, Global Business Manager at Kanjian, hosts this advanced session on the Chinese music market. Who’s listening and why? Where will the market be in 5 years? What to consider before investing? Attendees will gain in-depth insight into this ever-growing and exciting territory.

Tower Suite 3

AIM Member Meeting Space

Thursday 17th May 3:00pm – 6:00pm
This space is exclusively available for AIM Members to conduct meetings and get some all-important work done over the festival weekend. Book a slot in Tower Suite 3 to meet clients and catch up on work in one convenient place. Book a slot by emailing nina@musicindie.com. Walk-ups available on a first come, first served basis.

The Den

Thursday 17th  – 12:00pm to late
The place for music lovers to come and meet the organisations, outfits and charities paving the way for a diverse and exciting industry – one that truly represents the creativity and talent the UK has to offer, including the Independent Label Market, Shesaid.so, Attitude is Everything, Love Music Hate Racism and Girls Rock. This is a great opportunity to find out more about the companies making a difference and how you can get involved (and picking up some records and goodies while you’re at it!).


Friday 18th May

Hotel Bar

How to Make Money and Grow Your Fanbase on Bandcamp: an Interactive Session for Artists and Labels – 12pm – 1.30pm
Bandcamp is an online record store where millions of fans discover new music and directly support the artists who make it. Artists have earned over $275 million selling music and merch on the site to date, a total that is increasing by around $7 million a month, making it a vital tool for independent artists and labels. Bandcamp UK label representative and indie label boss Aly Gillani will talk about how artists and labels use Bandcamp, strategies to bring in the most income, and how to stand out on the site. Speakers: Aly Gillani – Bandcamp

Awesome Merchandise – Thinking Outside The Badge – 2pm – 3.30pm 
In this session, Awesome Merchandise will help you to think about merch as more than just a money maker – unshackling it from your store and unlocking its power to create collaborations and community, as well as a source of revenue. With over 12 years experience and 600+ products made in-house, Awesome Merchandise have produced an enormous amount of custom merch for an ever-growing global community; helping everyone from start-up bands and record labels, to music festivals and touring talent – turning their designs into, well… Awesome Merch! Speakers: James Lyall, Louise Fletcher & Jonny Hodson– Awesome Merchandise

Mapping The Music Supply Chain Launch – supported by AIM & CMU – 4.30pm – 5.30pm 
AIM and music consultancy CMU Insights launch a new guide to music distribution, outlining the different kinds of distribution and delivery partners now available to independent record companies and the factors labels should consider when choosing their partners. The guide is Phase One of a major new research project mapping the digital music supply chain and more details of the wider programme will also be unveiled at The Great Escape. Speakers: Paul Pacifico – AIM, Chris Cooke – CMU Insights

Zebralution Drinks Reception – 6pm – 8pm 
Zebralution is one of the leading distributors of digital media content – ranging from music and videos, audio books and audio drama to mobile entertainment products. Join us at AIM House for this special drinks reception, giving TGE ticket holders a chance to meet the Zebralution team and the wider independent community over a few drinks before you head into the night. Sign up here!

Basement

AIM Lates – Mute vs Partisan -Friday 18th May – 11.30pm – 2am
May Make your way to AIM House to see two of the UK’s finest independent labels lock horns for this exclusive AIM Lates session.

Delegates can sign-up for free HERE to join Warp and Partisan as they spin tunes for the independent music community in the Queens Hotel basement. This is a rare opportunity to see these two independent trailblazers play the tracks that have inspired and shaped their output. Look out for the ‘Survivor’s Breakfast’ at 1am!

Tower Suite 1

The ‘Safe Tents’

Friday 18th May 12:00pm – 8:00pm)
Music Support, the specialist mental health and addictions charity for the UK music industry, has announced a new partnership with The Association of Independent Music (AIM), that will see ‘Safe Tents’ being available to delegates during this year’s The Great Escape convention. The ‘Safe Tents’ will be located at the Queen’s Hotel from 3pm – 8pm on Thursday 17th and 12pm – 8pm on Friday 18th May. All delegates, those working at the festival and musicians are welcome to drop in for a confidential chat or book an appointment (see below) with their volunteers who will provide support, assistance and advice to those in need. All trained volunteers have worked or currently work in the music industry and so are aware of the particular challenges we may face. Appointment Bookings Tel: 07526 168646

Tower Suite 3

AIM Meets w/ Paul Pacifico -Friday 18th 10:00AM 12:00PM
AIM members are invited to book a one-on-one meeting with AIM’s CEO Paul Pacifico as part of AIM House. This is an opportunity for AIM members to discuss the issues that are affecting their labels directly with AIM. Get sound advice on your business, learn how to make the most of your membership and help to shape future work of the organisation. Book in your 20-minute meeting by emailing nina@musicindie.com, confirming the time and date you would like to arrange your meet-up.

AIM Member Meeting Space

Friday 18th May 12:00pm – 6:00 pm
This space is exclusively available for AIM Members to conduct meetings and get some all-important work done over the festival weekend. Book a slot in Tower Suite 3 to meet clients and catch up on work in one convenient place. Book a slot by emailing nina@musicindie.com. Walk-ups available on a first come, first served basis.

The Den

Friday 18th – 12:00pm to late
The place for music lovers to come and meet the organisations, outfits and charities paving the way for a diverse and exciting industry – one that truly represents the creativity and talent the UK has to offer, including the Independent Label Market, Shesaid.so, Attitude is Everything, Love Music Hate Racism and Girls Rock. This is a great opportunity to find out more about the companies making a difference and how you can get involved (and picking up some records and goodies while you’re at it!).


Saturday 19th May

Hotel Bar

AIM x FAC Music Quiz -12pm – 2pm
Quiz Come down to AIM House and blow away the cobwebs with a Saturday afternoon quiz! Pit your wits against the brightest minds in music as artists, labels and music lovers team up to be crowned the music champ! Start the final day right, regroup and refresh with a light-hearted but heavy hitting team quiz diving into the final day of The Great Escape.

 

Tower Suite 3

AIM Meets w/ Paul Pacifico – Saturday 19th May – 10:00am – 12:00pm
AIM members are invited to book a one-on-one meeting with AIM’s CEO Paul Pacifico as part of AIM House. This is an opportunity for AIM members to discuss the issues that are affecting their labels directly with AIM. Get sound advice on your business, learn how to make the most of your membership and help to shape future work of the organisation. Book in your 20-minute meeting by emailing nina@musicindie.com, confirming the time and date you would like to arrange your meet-up.

AIM Member Meeting Space

Saturday 19th May 12:00pm – 3:00pm)
This space is exclusively available for AIM Members to conduct meetings and get some all-important work done over the festival weekend. Book a slot in Tower Suite 3 to meet clients and catch up on work in one convenient place. Book a slot by emailing nina@musicindie.com. Walk-ups available on a first come, first served basis.

The Den

Saturday 19th – 12:00pm to late
The place for music lovers to come and meet the organisations, outfits and charities paving the way for a diverse and exciting industry – one that truly represents the creativity and talent the UK has to offer, including the Independent Label Market, Shesaid.so, Attitude is Everything, Love Music Hate Racism and Girls Rock. This is a great opportunity to find out more about the companies making a difference and how you can get involved (and picking up some records and goodies while you’re at it!).


You can view the full TGE conference schedule here: http://greatescapefestival.com/convention-planner/

AIM Members can get reduced rate tickets to The Great Escape here: http://www.musicindie.com/event/member-discount-great-escape-2018/