We’re excited to announce The Label Lodge, a new partnership with Soho Radio and Jagermeister. The Label Lodge is a 3 month series of pop-up residencies taking place at Soho Radio’s #JagerSoho space. Labels hosting the space include: Because Music, Ignition, Mute, Ninja Tune, Transgressive, Killing Moon, Sunday Best, Lex and Hospital Records.
Pioneering online radio station Soho Radio – Voted Best Online Radio Station In The World (Mixcloud 2016 Awards) – is to host some of AIM’s most exciting and well-known music companies in The Label Lodge – a series of pop-up residencies at Soho Radio’s #JagerSoho space in Great Windmill Street, London.
Over the next two months The Label Lodge will give each AIM Association of Independent Music) member a full-takeover of the Soho Radio platform across live radio shows, guest mixes on current shows, social media, guest shows, and Vinyl Sessions – the innovative series of live performances that are cut straight to vinyl, and broadcast live in virtual reality in association with Jagermeister.
The Label Lodge will also include the installation of a pop-up retail space located within the Soho Radio studio, offering the participating labels the ability to sell merchandise, and physical music product directly to consumers.
Showcasing the UK’s thriving independent music sector, AIM member companies will rotate their residencies in the #JagerSoho space each week, transforming the central London space visually and sonically to represent the hottest independent music from the past, present, and future. The residencies will feature; Because Music, Ignition, Mute, Ninja Tune, Transgressive, Killing Moon, Sunday Best, Lex and Hospital.
“The chance for AIM to partner with Soho Radio and Jägermeister in their shop front on Great Windmill Street offers a fantastic opportunity to bring to life the spirit of music’s role in Soho’s legacy. The Label Lodge will showcase some of the UK’s most exciting independent labels, giving them a rare physical presence at the epicentre of London’s beating, creative heart.” – Paul Pacifico, CEO, AIM.
The Label Lodge – takeover dates as follows:
Ignition Records: 10th – 17th July
Killing Moon: 17th – 23rd July
Transgressive Records: 7th – 13th August
Because Music: 14th – 20th August
Lex: 21st – 27th August
Hospital Records: 28th August – 10th September
Ninja Tune: 11th – 17th September
Sunday Best Recordings: 18th – 24th September
Mute: 25th September – 1st October
The exciting collaboration between two independent names in lifestyle and music: Jägermeister and Soho Radio launched in March 2017. Both fiercely champion innovative music from local, established and emerging talent, and they teamed up to forge a creative space at the home of Soho Radio on Great Windmill Street.