AIM unveils brand revamp at The Great Escape

Staff restructuring announced as part of the body’s evolution 

The Association of Independent Music, the organisation that represents the interests of over 800 independent music companies in the UK, has undertaken a restructuring of its operations, with the unveiling of a new brand identity and four new staff positions announced.

AIM’s new brand identity was revealed last week, as the trade body previewed a new logo at The Great Escape, which is taking place in Brighton this week.

AIM hosted ‘AIM House’, based at The Queens Hotel in central Brighton for the duration of the event which saw them team up with a wide range of independent record labels, music companies and organisations to deliver a packed programme of interviews, panels, workshops, after-parties, networking drinks and much more.

The design agency Paradise London worked closely with AIM to develop a new set of brand guidelines and visual identities, the first time this has been done since the organisation was launched in 1999.

Paul Pacifico, CEO of AIM said, “The look and feel of AIM’s visual branding hasn’t changed for almost twenty years so a refresh was long overdue. We took the experience of entrepreneurship in music as the inspiration for our new identity.  All AIM members across the spectrum, from established members like Beggars and Hospital through to new generation of self-releasing artists, wrestle with the challenge of building a sustainable and thriving businesses in the new music landscape the 21st century. As the old world silos fall away AIM member businesses are responding through innovation and creative talent. AIM’s refresh reflects this new ecosystem.”

Alongside its new look, AIM has also announced staff restructuring, as the trade body continues its evolution with the announcement of four new appointments.

  • Jude McArdle – Membership Manager

Jude joined AIM as Membership Coordinator last summer. Before that she worked in the Member Services department at music licensing body PPL for 4 years.

  • Henry Oliver – Communications Coordinator

Henry joins AIM from the global agency Four Communications where he was an Account Executive. Previously, he worked as an Assistant Label Manager at Dice Recordings, an independent record label based in North London mainly focussed on Hip-Hop and Grime and home to gold-selling artist Big Narstie.

  • Callum Johnson – Membership Administrator

Callum started at AIM as an Events Intern and from there became Team Assistant. He is now a permanent member of staff, and will be working alongside Jude and Henry.

  • Oriane Rosner – Events Manager

Oriane comes to AIM from M for Montreal, where she was International Relations and Project Manager. Prior to this, she worked as Events Director at Secretly Group in New York. She will be working alongside Alex Morley, Events Manager.

Paul Pacifico said, “Following a thorough review of our internal operations we have announced a number of changes to our staffing, which has seen us add more expertise to our team. This new structure reinforces AIM’s core mission to support and empower our members who are at the heart of everything we do. “

Chris Goss, Founder of Hospital Records said, “We have been AIM members from the very beginning and the time was definitely right for a rebrand. Our trade body now has an identity that is much more modern, striking and contemporary. We’re very happy with it. We’re also excited by the new members of staff coming on board. They will bring energy, passion and expertise and will reinforce the already brilliant team at AIM.”