AIM’s Marketing & Events Director Recognised with Prestigious Award
The Association of Independent Music (AIM) has announced that Lara Baker, AIM’s Marketing & Events Director, will be added to the Women in Music Roll of Honour at a prestigious ceremony later this month.
The annual Women in Music Awards, hosted by BBC Radio 1’s Alice Levine, will be held at The Brewery in London on Friday November 10th and will celebrate the passion, dedication and hard work of all women who contribute to making the UK music industry a global success story.
The event will honour the most important and inspirational women from all sectors of the music industry while demonstrating to young women entering the business that there are clear pathways to success.
A joint initiative launched by UK Music, AIM and Music Week in 2014, the Women in Music Awards sees all three organisations working closely together towards gender diversity and equality.
Lara Baker joined AIM in 2004 as an administration assistant and in the intervening years has developed the organisation’s events division from humble beginnings into a hugely successful department.
As AIM’s Marketing and Events Director Lara continues to contribute to the strategic direction of AIM at board level while overseeing and delivering its highly regarded programme of events, which includes the acclaimed AIM Independent Music Awards. Since its launch in 2011, Lara has grown the awards into a high-profile showcase for a broad range of talent across the independent sector.
Other events that Lara organises include Sync Licensing to Film, TV, Ads and Games, Indie–Con, Music Connected and numerous training and networking sessions throughout the year.
In February 2017, AIM and WIN introduced public speaking workshops for women which have seen 150 women learn vital presentation skills and confidence development tips, which they can use when giving presentations and participating in panels at industry events.
In 2016, 12 new names were added to the prestigious Women in Music Roll of Honour, which now comprises 40-plus influential women from the Music Industry. Another 12 are being added in 2017.
Paul Pacifico, CEO of AIM said “Lara is absolutely at the heart of the Women in Music movement. Her work in driving focus around the need for better gender balance and diversity in general in music has effected real change. AIM maintains an active diversity agenda, our conferences have achieved a 50/50 gender split on panels and AIM now works with other conference organisers around the world to help them work towards this same goal; in large part driven by Lara. She has truly put AIM in the driving seat of the diversity agenda in Music. In addition, Lara’s long dedication to AIM and its events, not least her work in bringing the AIM Awards to its current status within the music industry as a must-attend event having featured the edgiest new music and industry talent, is to be applauded. It is with great pride for the whole team at AIM that Lara is rightly being recognised for all her hard work and commitment.”