AIM’s SXSW 2019


The renowned international conference and festival SXSW is back for 2019 and AIM is taking part in a huge range of different events and showcases this year. Check out a brief run-down of what AIM’s involved with this year below, and look out for more info coming soon on what our members and community will be organising at the festival too.


AnchorThe British Music Embassy

The British Music Embassy, with its own dedicated music venue at Latitude 30 (San Jacinto Blvd, just of 6th St), is the hub of all British music activity at SXSW. Supported by AIM, BBC Music, BPI, DIT, PPL and PRS for Music, the showcases will highlight the best up and coming British musical talent.

Each night, a different showcase presenter will take over the embassy with exciting talent. Check out the full line-up here.


We’re delighted to be partnering with BBC Radio 6 Music and the legendary Steve Lamacq once again for our SXSW 2019 BME showcase, with a massively diverse and talented line-up including: Penelope Isles, The Pearl Hearts, Squid, Flohio, Novelist and The Blinders.


Jazz Re:Freshed Outernational

Innovative music curator and AIM Member Jazz Re:freshed are teaming up with showcase producer British Underground to bring UK jazz to SXSW with the 2019 showcase featuring a world-class line up of the emerging UK artists currently shaping our understanding of the contemporary jazz scene. This year’s SXSW showcase will take place from 8pm at downtown venue Main II on 13 March and will feature Nerija, Joe Armon Jones, Sarah Tandy, Yussef Dayes and Ezra Collective.

We’re delighted to be partnering on the showcase with PPL and PRS for Music. Four of the artists playing have also been funded by the PRS Foundation‘s International Showcase Fund.



AnchorA2IM x AIM Indie Breakfast

Join A2IM & AIM for The Indie Breakfast on Thursday 14 March @ SXSW presented by Songtrust & MQA.

For the first time AIM will be co-hosting A2IM’s popular Indie Breakfast at SXSW 2019, exclusively for the AIM Community (Rightsholder Members and Friends of AIM).

A2IM are AIM’s equivalent in the United States, representing and supporting independent recorded music industry.

This free-to-attend event is a chance to network over breakfast with hundreds of your peers with an opportunity to book one-on-one meetings with other SXSW delegates over breakfast burritos. RSVP only, make sure you respond here.


AnchorDigital Catapult’s Music Meets Tech Networking Breakfast in association with AIM

Bringing together the independent music community with innovators in tech!

The British Music Partners are hosting Digital Catapult’s Music Meets Tech Networking Breakfast in Association with AIM (Association of Independent Music). This morning event is free to attend for SXSW delegates and will be held at the British Music Embassy on Tuesday 12 March when the Interactive and Music tracks cross over at SXSW 2019. RSVP here.


AnchorJoin the AIM Whatsapp Group

We’ve created an SXSW WhatsApp Group for the AIM Community to keep up with everything that’s going on at the festival, meet up and any emergency questions.