AIM Academy, the education and training arm of the Association of Independent Music (AIM), will kick off its 2018 workshops programme with ‘Advanced Use of Data in Music Marketing’, taking place on 11th January at AIM HQ in West London. The event will enable music companies to build successful, innovative and targeted digital marketing campaigns, and kicks off a series of training events between now and the end of the year.
The full-day in-depth workshop will be hosted by Motive Unknown’s Tom Packer, whose label
clients over the years have included BMG, Brownswood Recordings, Because Music, Cherry Red Records, Cooking Vinyl, Domino, Mass Appeal, Daptone and Secretly Canadian. Motive Unknown has advised on campaigns for some of the independent sector’s biggest acts, including Alt-J, Blink-182, DJ Shadow, Leftfield, Moby, Nick Cave & The Bad Seeds, PVRIS, Richard Ashcroft, Rick Astley and Run The Jewels among others. Before joining Motive Unknown in Spring 2016, Tom spent nine years heading up all things digital on the management side for artists such as Moby, Robyn, M83, Röyksopp, The Knife and Fever Ray among others.
This session on advanced marketing techniques will get you up to speed on the use of pixels in building targeting audiences for, and tracking the effectiveness of your ads. We will look at how certain tools can help you get the most out of your pixels, including Google Tag Manager, Linkfire, Facebook Business Manager and Google Analytics.
The session assumes a working knowledge of Facebook Adverts Manager and access to a Facebook Business Manager account and a Google Account (for Tag Manager and Analytics).
‘Advanced Use of Data in Music Marketing’ will be the first event in a series of advanced digital marketing training courses held in 2018, delivering knowledge on advanced marketing techniques across multiple social media platforms.
AIM Members can attend the event on 11th January for the exclusive rate of £99+VAT (£118.80) and non-members for £199+VAT (£238.80), which includes both lunch and refreshments.
Discounts for Trade Associations available.
There are only 14 places, and tickets will sell out quickly, so book now to avoid disappointment.