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29 Nov AIM Academy Masterclass: The Art of Digital PR

Starting Date/Time: 29th November 2016 6.30 – 9.00pm

Venue: Notting Hill Arts Club, 21 Notting Hill Gate, London W11 3JQ

AIM Members ticket price: £40.00

Trade Member ticket price: £60.00 (APRA, ASCAP, BASCA, BMI, BPI, MMF, MPA, MPG, MU, PPL and PRS for Music)

Standard ticket price: £75.00

Key Topics

-How to be sure you are ready to launch

-How to shape stories to get traction

-Knowing where to spend money and how much

-How to attract attention from key blogs and tastemakers

-Print Media in a digital world – does it still matter?

Guest Speakers

Matt Dixon is the co-founder of Band2market, one of the UK music industry’s leading independent campaign management company. His current roster includes M83, De La Soul, Bright Light Bright Light, Boxed In, Eats Everything, Leif Vollebekk, Mixhell, and Sasha Siem. Matt will be discussing the need to get artist positioning, creative and parts in place, the essential setup required to enable the PR professionals to do their work and draw upon his wide experience across all sectors to give the artist and campaign a fighting chance.

Natalie Quesnel of Yes Please! PR has been successful in launching new artists including The Wytches, Fat White Family, Dream Wife, Sunflower Bean, Let’s Eat Grandma and Songhoy Blues as well as working with established artists ranging from Edwyn Collins, Nick Cave & the Bad Seeds to Primal Scream to name a few. Natalie will be sharing insights on taking artists and releases to print and online media and the opportunities and challenges this presents.

Sean Adams is the founder of Drowned in Sound one of the essential online music websites in the UK. Since the year 2000, Drowned in Sound has featured reviews, news, interviews and lively discussion forums (dubbed by one journalist as “the indie mumsnet”). With over 3 million visitors a year, Drowned in Sound is Europe’s biggest independently-owned music blog and community. Sean has also run the DiS label, managed artists and worked as a digital strategist on various projects. Sean will deliver insights on the expectations of bloggers and what makes them read on or just press delete.

There will be plenty of opportunities for Q&A.

For more information please contact Mike or Nina at mike@musicindie.com or nina@musicindie.com


6:30 PM - 9:00 PM
Event Category:


Notting Hill Arts Club
21 Notting Hill Gate
London, W11 3JQ United Kingdom
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Who's Attending

45 people are attending AIM Academy Masterclass: The Art of Digital PR


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