AIM’S INDIE-CON RETURNS ON FEBRUARY 1ST 2017
After an incredibly well-received sell out 2016 event which saw over 450 independent music professionals attend, Indie-Con 2017 will offer a unique programme of sessions aimed at helping independent artists and labels to grow their businesses and get their music heard. Indie-Con is the only conference in the UK to focus specifically on meeting the business needs of independent labels and self-releasing artists.
Tickets are now available: AIM members & Friends of AIM – £60+VAT (£72) Non Members – £120+VAT (£144)
Indie-Con runs from 9am, – 5pm on 1st February at London’s Glaziers Hall, with an afterparty from 5.30-7.30pm at Omeara.
9-9.55am – Registration
9.55am – Welcome addresses (upstairs and downstairs halls)
10am – Merchandise: The Touring Artist’s Bread and Butter – In Association with Awesome Merchandise (UPSTAIRS HALL) Merchandise can be a hugely important revenue stream for artists, particularly in the early stages of their careers and in certain musical genres. What interesting ideas are working in the merch space, what items work for what kind of acts, how is the direct to fan market evolving and how can you maximise this area of business? Including DTF, bundling, fulfilment, creativity and design; everything the independent label or artist needs to maximise impact and revenue from merch. Speakers: Kevin Douch (Big Scary Monsters), Cimone Fagan (Hospital Records), David Riley (Plan It Music), Gabrielle Nicot-Berenger (Music Glue), Achal Dhillon (Killing Moon), Iris Gomez (Raw Power Management). Chaired by Danielle Perry (Absolute Radio).
10am – What Do Consumers Want? Market Insight Presentation (DOWNSTAIRS HALL) Media Insight Consulting CEO Chris Carey offers insights into the consumer mindset, covering big picture topics such as music discovery and buying behaviours, to industry anomalies like ‘vinyl buyers never listen to their records’ and ‘people who only listen to music videos on YouTube’.
10.50am – Monetising the booming Latin Markets (UPSTAIRS HALL) Latin markets are a huge growth area for many labels, with streaming services opening up significant revenue from territories which previously generated little or no sales. The experts talk through the markets and trends to be aware of to successfully grow your business, revenue and artists’ profiles in Latin markets. Speakers: Luciana Pegorer (Delira Musica, Brazil), Stephen King (Believe Digital), Anette Collins (Cooking Vinyl), Mark Kitcatt (Everlasting Records), Peggy Dold (Navigation Partners LLC), Oliver Restucci (IMI Chile /Discos Rio Bueno). Chaired by: Charlie Philips (WIN).
10.50am – How Do You Break an Act in 2017? (DOWNSTAIRS HALL) Independent artist managers, A&Rs and label management professionals talk long term artist development and how they would go about breaking an act in current market conditions. Do labels still invest in long term artist development? How do you measure success? What’s the best strategy for getting your artists noticed? Indie label case studies and top tips for finding an audience for new artists. Speakers: Zena White (The Other Hand), Bronya Francis (Warp Records), Claire Southwick (Primitive Management – Spring King), Michelle Kambasha (Secretly Group), Caroline Simionescu-Marin (XL Recordings / GRM Daily). Chaired by Sean Adams (DrownedInSound). 11.40am – 12pm – Coffee break
12pm – Help Musicians UK Presents: Can Music Make You Sick? (UPSTAIRS HALL) ‘It’s time for the music industry to talk about mental health’. Help Musicians UK discuss the results of the first and second phase of their groundbreaking MAD (Music and depression) study, considering the working conditions within the industry and the knock-on effect that working in music has on mental wellbeing. The panel consider what measures can be taken to support the mental wellbeing of those working within the industry. Speakers: Sally-Anne Gross (University of Westminster), Tom Robinson (BBC 6Music), Sofia Genders (Co-founder, End of the Road festival), Lauren Aquilina (artist) and Amy Studt (artist). Chaired by Christine Brown (Help Musicians UK).
12pm – I’m With The Brand: Successful Brand and Music Partnerships (DOWNSTAIRS HALL) Successful brand partnerships can take an artist to a new audience, raise their profile, get their music heard and generate significant revenue. A selection of brands who work with music companies and artists discuss what makes a successful partnership, how grassroots artists should approach brands, what makes great content and the opportunities and potential pitfalls of working with brands. Speakers: Alex Hoffman (VICE), Zoe Stainsby (Fuse), Jason Miller (Converse), Rhodri Evans (Levi’s), Emily Scoggins (The O2) . Chaired by: Anna Neville (Beggars Group).
12.50-2.15pm – Lunch (complimentary hot buffet served)
2.15pm – Going Global – How to Internationalise a Great Small Label (UPSTAIRS HALL) The return of Indie-Con’s most popular session, this time focusing on spreading your success overseas. We bring together founders of some of the world’s most exciting independent labels and get an insight into how it’s done across the globe. Discussing how UK and international labels grow their business in new territories. Speakers: Matthew Rogers (Unified – Australia), Merida Sussex (Stolen Recordings – UK), Jeffrey Chiang (Fluxus Music, South Korea), Justin West (Secret City Records – Canada), Carlos Mills (Mills Records / ABMI Brazil), Elli Delsart (Nowadays Records). Chaired by: Alison Wenham (WIN).
2.15pm – Cooking Vinyl Presents: How to Achieve a Number 1 Album (DOWNSTAIRS HALL) Currently celebrating their 30th year as a label, Cooking Vinyl have gone from strength to strength through the years and recently enjoyed a UK number 1 with Passenger’s ‘Young As The Morning Old As The Sea’. The team behind the release talk through the strategy, offering tips and advice to other labels looking to top the charts. Speakers: Rachel Stoewer (Digital Marketing, Cooking Vinyl), Chris Farrow (Head of Marketing & Product Management, Cooking Vinyl), Catrina Dear (The7Stars), Tom Burris (IE Music), Mike Hemsley (PledgeMusic). Chaired by Paul Pacifico (CEO, AIM). 3-3.15pm – Coffee break
3.15pm – Live Recordings are great promotion. Right? (UPSTAIRS HALL) It’s pretty impossible to ignore the variety and proliferation of live recording requests that labels see these days; from traditional broadcast media through to the numerous festivals that now stream their events online. In this age where streaming is fast becoming the predominant way that audiences consume music, this panel seeks to explore whether these opportunities are the great promotion they are perceived to be or whether they are potentially detrimental to a labels core business. Speakers: Ruth Barlow (Beggars Group), Jason Reed (Domino Recording Co), Tim Dellow (Transgressive Records), Ricky Bates (Bestival), Ineke Daans ([PIAS]). Chaired by: Ben Challis (Glastonbury Festival).
3.15pm – UK Grime Explosion: Ripping Up The Rule Book (DOWNSTAIRS HALL) Grime has gone from long term underground movement to huge mainstream success over the past 12 months, and many of its biggest stars have done it all without a label or team behind them. How are grime acts achieving DIY success, what does this mean for the future of the business, and what are the challenges and opportunities of ignoring traditional routes to market? What can other musical genres learn from grime? Speakers: MistaJam (BBC Radio 1), Posty (co-founder, GRM Daily), Nadia Khan (Dench Records), Austin Daboh (Spotify), Kieran Yates (journalist). Chaired by Phil Kemish (Disrupt Media).
4.10pm – Show Me The Money! Successful Funding Applications (UPSTAIRS HALL)
What sources of funding are available to independent labels and their artists, and what makes a good application? The key funding bodies outline their criteria and offer best practice guidelines for successfully applying for funding. Speakers: Chris Bye (Arts Council England), Paul Barton (PledgeMusic), Lucy Bampton (Help Musicians UK), Ayesha Hazarika (BPI), and Joe Frankland (PRS For Music Foundation). Chaired by Annabella Coldrick (MMF).
4.10pm – In Conversation with…Ben Lovett, Communion Music / Mumford and Sons / Omeara (DOWNSTAIRS HALL)
As independent record label and live music promotions company Communion Music celebrates its 10th anniversary, Music Week’s Ben Homewood talks to founder Mumford and Sons’ Ben Lovett about running an indie label, being part of one of the World’s biggest bands and bucking the trend of live music venue closures with new music venue and bar Omeara.
5pm – Close
AFTERPARTY – OMEARA – 5.30-7.30pm There will be an exclusive afterparty for Indie-Con delegates at new nearby music venue Omeara, recently opened by Mumford and Sons / Communion Music’s Ben Lovett. All delegates will receive one complimentary drink from AIM (whilst stocks last).
Tickets for Indie-Con are now available for just £60+VAT (£72) for AIM members & Friends of AIM, and £120+VAT (£144) for non-members, whilst stocks last. Discounts available for students, start-ups and members of affiliated industry organisations.