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16 Feb Music Tourism Convention

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Sound Diplomacy has launched their next event in the Music Cities Events series.

Recognised global capitol of pop music tourism, Liverpool will be the city of choice. Music Tourism Convention is the world’s first conference bringing together the music and tourism sectors to explore how music impacts, benefits and improves tourism, from festivals to heritage, music trails to food, awards to partnerships.

Music tourism is booming globally. In the UK, for example, it is worth £3.7bn in direct and indirect spend, with over 9.5m travelling to the UK for music related festivals and events[1]. 

First speakers include:

·       Sally Balcombe, CEO, Visit Britain

·       Jo Dipple, CEO, UK Music (Authors of ‘Music Tourism: Wish You Were Here’)

·       Yaw Owusu, Creative Director, Nothin’ But The Music

·       Mike Clewley, Cultural Coordinator, Punk London

By combining music and tourism, you create jobs, entice visits and put more ‘heads in beds’. Music impacts hotel bookings, travel cost, food and drink and leisure. From artists to tour operators, destination marketers to music associations, music is a cost-effective tool to project, promote and diversify tourism offers, regardless of genre, locale or language.


Download Press Pictures – Music Cities Convention – https://we.tl/hTseoNvOWh 

Key Information:

Date: Thursday 16th & Friday 17th February 2017

Location: Titanic Hotel (Stanley Dock, Regent Rd, Liverpool L3 0AN)

Time: Thursday 16th, from 6pm; Friday 17th, 9.30am – 7.00pm (plus reception)



16.02.17 @ 9:30 AM
17.02.17 @ 7:00 PM
Event Category:
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Sound Diplomacy


Titanic Hotel
Stanley Dock, Regent Rd
Liverpool, L3 0AN United Kingdom
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