Music Connected 2012 (in association with Consolidated Independent)

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Further information

Now in its tenth year, Music Connected 2012 - the UK's leading digital music conference - returns on Wednesday 9th May 2012 in association with Consolidated Independent, as leading music companies descend on historic Glaziers Hall to meet the key players in digital music.  

ABOUT THE EVENT...

This year the event returns to historic Glaziers Hall in London Bridge. The format will be based around three main spaces, one - the 'Digital Market Place' - with space for 16 stands to be hosted by digital companies. Go round the various stands and meet the industry's key digital music companies, find out more about their services, and maybe even do some deals...

The second space, the 'Conference Zone', will offer a programme of seminars, workshops and presentations on digital music issues, including market research presentations, case studies of digital marketing campaigns and lively panel discussions on current issues.

The final room offers space for informal meeting and chatting, as well as a bar and the day's networking lunch, which is included in the event's ticket price.

CONFERENCE PROGRAMME:

Chaired by Music Ally's digital music aficionado Paul Brindley, the 2012 Music Connected conference programme includes:


9.15am - Registration opens


10am - Welcome keynote - Kieron Faller, GM of Consolidated Independent


10.10 - 10.45am - Meet The Digitals - 2-minute intros from digital music companies exhibiting at the event


11.15am - 12pm - When 2+2=Free: Making Streaming Add Up (presentation)

2012 is already well on track to being another big year for streaming music.  But big questions remain over the economics of streaming, its impact on the wider music market and how well it serves artists.  Spotify may be locked in ‘growth mode’ with profitability as a ‘longer term growth’ but the music industry needs to ensure that the model adds up now if streaming is to play a beneficial role in the long term. Digital music analyst Mark Mulligan presents.


12-12.45pm - Emerging Digital Markets (panel discussion)

Revealing the top services, the trends and how best to approach emerging digital markets including Russia, China, Asia and South America. What are the opportunities and potential pitfalls in targeting emerging digital markets? Chaired by Music Ally’s Paul Brindley.
 
Panelists: Paul Brindley (MusicAlly), Will Page (PRS for Music), Justin Sweeting (Untitled Asia), Leonardo Toyama (MusicAlly), Simon Wheeler (Beggars)


2.15-3pm - Digital Marketing Campaign Case Study Presentation - David Emery, Head of Marketing, Beggars Group

This presentation will focus on a number on a number of different elements that are key to digital marketing strategy, including a case study on the Adele digital campaign and a focus on how to effectively use artist and label websites and apps.

3-4pm - YouTube: Maximising Revenue and Marketing Opportunities (panel discussion)

Senior figures from YouTube and independent label partners discuss how labels and artists can get the most out of the site, both financially and in terms of promotional value. Including a quick introduction from YouTube’s Patrick Walker, outlining YouTube’s strategy for the coming year.
 
Panelists: Paul Brindley (MusicAlly), Zofie Bajkowska (YouTube), Ben Lister (Base79),  Chris Rodwell (CR2 Records), Adrian Pope ([PIAS]), Joe Turner (Dramatico Entertainment).


4.15-5pm - Effective Digital Marketing Tips for Independent Labels (presentation) - Neil Cartwright, Media Junction

PLUS, BREAKOUT WORKSHOPS...

Smaller, specialised sessions throughout the day, which delegates may register for once tickets have been purchased.  These will include:

11am - 12pm - An Introduction to PPL

Are you a new label or DIY artist starting out in the music business?  PPL collects royalties on behalf of thousands of label and performer members whenever a track is broadcast or played in public, and you need to be a member in order to receive these.  Find out all about joining and what PPL do in this simple workshop.

3-5pm - Digital Marketing Surgery

David and Sam from Good Lizard Media host a two part 'Digital marketing 101' session. The first session contains a stripped down version of AIM's Digital Training Day. An introduction and walk-through of the basic concepts and stages of running a good digital campaign; looking at areas including social networking, video, pr and advertising.

Part 2 allows for people in the break to submit questions and ask for help on specific areas of their own campaigns and artist's presences. These questions will then be answered to the room, drawing out wider points for all attendees to learn from.

Digital companies already confirmed to participate in Music Connected include:

7 Digital, Absolute Marketing & Distribution, AmpSuite, AWAL, Base79, Believe Digital, BPI Anti Piracy Unit, Consolidated Independent, Ditto Music, eMusic, Essential Music & Marketing, finetunes GmbH, Getty Images, Good Lizard Media, IFPI, IMD Fastrax, INgrooves, Juno Download, Kudos Records, Last.FM, Media Junction, Merlin, Mobile Backstage, Music2Text, MusicAlly, Muso.com, Napster, Nokia, The Official Charts Company, The Orchard, Phonofile, [PIAS], PPL, Proper Music Distribution, PRS for Music, Radar Music Videos, Rightster, Royaltyshare, Shazam, Spotify, state51, SoundCloud, Synchtank, Vevo, VidZone, Web Sheriff, YouTube, Zebralution.  Many more to be added in coming weeks…

Tickets are selling fast, with the following labels attending:

Warp Records, Union Square Music, Jeepster Recordings, Domino Recording Co, Cooking Vinyl, Dramatico Entertainment, BMG, Eagle Rock Entertainment, Cherry Red Records, Hospital Records, Beggars Group, Fabric Records, Sunday Best Recordings, World Circuit Records, One Little Indian, Brownswood Recordings, Snapper Music, CR2 Records, Ambiguous Records, Mute Records, Stolen Recordings and many more.

Book now to avoid disappointment! Ticket price includes VAT and lunch.


For more details on our sponsor, Consolidated Independent, visit: www.ci-info.com

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