Starting Date / Time: 17th March 2015

Finishing Date / Time: 21st March 2015

Type: Industry Event

Venue: Convention Centre Austin, Texas

Standard ticket price: Tickets will be on sale from 1st August.

Further information

SXSW Music - 11th-15th March
SXSW Interactive - 7th-11th March
SXSW Film - 7th-15th March
The British Music Embassy

sxsw 2012 bme

                                                   ©Andy Sheppard -

With the wealth of talent visiting SXSW from the UK, we are in serious danger of running out of available time and space to showcase it.  This dilemma brought about the British Music Embassy initiative.  It hosts all the key UK music events and is based at Latitude 30 on San Jacinto Blvd, just of 6th St.  Latitude 30 effectively becomes a little piece of the UK, our Embassy and HQ for the 'live/showcase side of British Music in Austin', for the duration of the event and will be a site for promoting the British contingent.  With posters, flyers, brochures, party passes, the works, the British Music Embassy will be "flying the flag" for the UK - literally.


Information to follow.


Information to follow.


Insider's Guide to SXSW

Funded by UKTI, British Underground have produced a digital toolkit called ‘Insider’s Guide to SXSW’.  It's full of useful information and guidance for planning your trip to SXSW.  Visit to access the toolkit.

Artist Showcase Applications Now Open & Visa Info For Showcasing Acts

SXSW have produced a showcase tipsheet with info and advice on the application process download tipsheet at the bottom of this page. Sonicbids is the exclusive online musical event submission platform of the 2015 SXSW Music Festival the link for artists to apply is  As with last year there will not be a separate international and domestic deadline. All applications must be submitted no later than 10th October 2014.  If you apply by 13th September the fee is $33 and rises to $45 after this date. 

SXSW are advising acts invited to showcase that are not playing any other gigs (paid or otherwise) to travel under the Visa Waiver Programme with a B visa under ESTA.  This is at odds with the advice from the US Embassy in London who currently advise acts travelling to the US to showcase at events like SXSW are recommended to apply for either petition-based P or O visa (whichever is appropriate).  AIM strongly advises all AIM member labels that have acts showcasing at SXSW to consider this advice.

For more information on visas download the documents at the bottom of this page.

For more information about SXSW please visit their website

BA Offer  - 20% discount on long haul flights
UKTI have just announced a 20% discount offer which may be of interest to companies attending SXSW.
20% discounts are available when booking a long haul BA flight to take part in a UKTI sponsored event i.e. SXSW.  Flights must originate in the UK and must be BA flights (e.g. not code shares).
The discount will not apply for fares below £600 and a Promotional Code must be sought from Jo Doyle in UKTI prior to making any booking.  The company must be a member of BAs’ On Business programme and can only use the offer once.
For more information download the flyer at the bottom of this page.

Related documents