Starting Date / Time: 14th March 2017

Finishing Date / Time: 18th March 2017

Type: Industry Event

Venue: Convention Centre Austin, Texas, USA

Booking website:

Further information

Each year SXSW takes place in Austin in March.  It hosts a comprehensive mix of new, up-and-coming, international, and established artists performing in bars, clubs, parks, churches and hotels around Austin. The festival is for artists, influential music industry professionals, international media, and fans.

It’s home for both independent and commercial rock, pop, hip-hop, folk, electronic, Americana, Latin, world and traditional, singer-songwriter, experimental, and everything in between. At SXSW Music 2016 over 67 countries were represented amongst the 2,200-plus official performers (of which 235 were UK acts).

Official SXSW showcasing artists perform to an audience of music industry professionals (including record labels, booking agencies, management, PR firms, export offices, publishers, media, festivals and more). Additional nightly shows are curated with new and raw talent looking to enhance their careers and gain unparalleled exposure to new audiences.

Showcase Applications Open

Artist applications for the SXSW 2017 are now open. Apply early to be considered for an official performance in the leading global music event of the year.

Apply via Sonicbids by 9th September to access the discounted rate of $35.00, the fee increases to $55.00 after this date until 21st October.Beyond applying to SXSW, Sonicbids connects artists to a vast network of promoters and booking agents helping you score other gigs and events all year round.

Official showcasing artists play to an audience of influential music industry professionals, including record labels, booking agencies, management and PR firms, publishers, members of the media, fellow musicians, brand partners and fans alike – tens of thousands of whom attend from all over the world expressly to discover new music. Talented and serious artists looking to enhance their career, promote new endeavors, increase their professional network and reach new followers will find this and more at SXSW.

Please visit the Showcase FAQ page for more information about performing at the 2017 SXSW Music Festival, and visit our Showcase Applications page to get started.



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©Andy Sheppard -

Showcases At The British Music Embassy

The British Music Embassy, with its own dedicated music venue at Latitude 30 on San Jacinto Blvd, just of 6th St, is the hub of all British music activity at SXSW.  Supported by AIM, UKTI and other industry organisations, 50+ of the best up and coming UK talent will be showcasing at the BME. Latitude 30 effectively becomes a little piece of the UK, our Embassy and HQ for the 'live/showcase side of British Music in Austin', for the duration of the event and will be a place for promoting the British contingent.  For full details of the 2016 schedule of showcases visit

British Music Guide

The 2016 British Music Guide can be downloaded here

Other Events At The British Music Embassy

Are you wanting to make new connections, discuss hot topics with other international delegates or meet with any of the British Music Embassy partners then the following events (details to follow) may be of interest to you:  Meet the British Music Embassy Partners, International B2B Sessions and B2B International Roundtables.


If it's your first time at SXSW then this is a useful guide to help you get the best out of the event and save money - it also includes tips from other delegates.  AIM members can download the guide from the bottom of this page (you need to log into the members area first).

For more information about SXSW visit

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