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Starting Date / Time: 11th March 2014

Finishing Date / Time: 15th March 2014

Type: Industry Event

Venue: Convention Centre Austin, Texas

Standard ticket price: Registration Rates & Deadlines

Music Badge

$650.00 to 18th October
$695.00 19th October to 22nd November
$725.00 23rd November to 10th January
$750.00 11th January to 7th February
$795.00 Walk Up

Platinum Badge

$1,375.00 to 18th October
$1,450.00 19th October to 22nd November
$1,525.00 23rd November to 10th January
$1,595.00 11th January to 7th February
$1,695.00 Walk Up

Further information


SXSW Music - 11th-15th March
SXSW Interactive - 7th-11th March
SXSW Film - 7th-15th March
SXSW Conferences and Festivals offers the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery with 18,200+ music delegates and 2,200+ bands showcasing from 55 countries on 100+ stages.
By day, conference registrants do business in the SXSW Trade Show in the Austin Convention Centre  and partake of a full agenda of informative, provocative panel discussions featuring hundreds of speakers of international stature. In 2013 SXSW Interactive attracted 31,600+ delegates and SXSW Film 16,200+ delegates thus becoming similarly important events for the international film and interactive sectors. The British music industry participates in SXSW Music to network, to raise the profile of the organisations they represent with influential people in the US and to use SXSW to publicise and market their work.
AIM Members Discounted Registrations
Music Badge

$625.00    to 18th October
$650.00    19th October to 22nd November
$695.00    23rd November to 10th January
$725.00    11th January to 7th February

Platinum Badge

$1,295.00  to 18th October
$1,375.00  19th October to 22nd November
$1,450.00  23rd November to 10th January
$1,525.00  11th January to 7th February

Hotels are filling up earlier and earlier.  We recommend you register and book your hotel as early as possible. 
British Music at SXSW 2014
UK Music organisations including AIM and Government body UKTI work together as the British Music Partnership, to promote the British Music Industry internationally. We strive to promote both the individual and the industry as a whole across all genres of music.

At SXSW, the partnership works with regional government / music agencies like Belfast City Council, Creative Scotland, Welsh Music Foundation, Generator and Plugged in Yorkshire and private sector organisations such as Liverpool Sound City (representing the North West) to present a strong and unified representation of the UK music scene and the depth and breadth of the UK’s creativity, innovation and professionalism.

As usual we have a host of activities going on. Designed to add value to your attendance at SXSW, they include additional marketing and promotion of the British contingent, business networking opportunities, and showcases. Our activity at SXSW is described by the event organisers as the “gold standard” of national promotion. 
The British Music Embassy

sxsw 2012 bme

                                                   ©Andy Sheppard -

With the wealth of talent visiting SXSW from the UK, we are in serious danger of running out of available time and space to showcase it.  This dilemma brought about the British Music Embassy initiative.  It hosts all the key UK music events and is based at Latitude 30 on San Jacinto Blvd, just of 6th St.  Latitude 30 effectively becomes a little piece of the UK, our Embassy and HQ for the 'live/showcase side of British Music in Austin', for the duration of the event and will be a site for promoting the British contingent.  With posters, flyers, brochures, party passes, the works, the British Music Embassy will be "flying the flag" for the UK - literally.


Great British Breakfast - Tuesday 11th March, 10.30am - 1.00pm

Hungry for networking? Join UKTI for the premier British networking event at SXSW Interactive with the best and brightest from the digital media sector from both sides of the pond.
A quintessential English breakfast will be served, bloody marys will be poured and British bands will entertain.

Meet the British Music Embassy Partners - Wednesday 12th March, 10.30am–12.30pm

These two hours offer you the chance to meet and put questions to the British Music Embassy partners and representatives from AIM, Creative Scotland, Generator Northern Ireland, PPL, PRS for Music, PRS Foundation, UK Trade & Investment and The Welsh Music Foundation will be in attendance to give you more information on their services and how they may be able to help you develop your business internationally.

International Roundtables - Thursday 13th March, 11.00am–1.00pm

This two hour networking session will bring together delegates and companies from across the globe to discuss hot topics affecting the industry, build networks and develop business relationships and opportunities.

International B@B Sessions - Friday 14th March, 11.00am–1.00pm

During these two hours we will offer you 5–10 minute meetings with as many international delegates as we can put in front of you in the time available. These quick-fire meetings will facilitate introductions and broker business connections with people and companies from around the world.  Then you can follow-up in your town time.

Please note that as space is limited you are only able to apply for either the International Round Tables OR the International B2B Sessions not both.

To register for any of the above events please visit:

Closing date for applications is Friday 28th February


Insider's Guide to SXSW

Funded by UKTI, British Underground have produced a digital toolkit called ‘Insider’s Guide to SXSW’.  It's full of useful information and guidance for planning your trip to SXSW.  Visit to access the toolkit.

Showcase Applications
SXSW have produced a showcase tipsheet with info and advice on the application process download tipsheet here. Sonicbids is the exclusive online musical event submission platform of the 2014 SXSW Music Festival the link for artists to apply is  As with last year there will not be a separate international and domestic deadline. All applications must be submitted no later than 11th October 2013 (a month earlier than last year).  Please see the website for submission fees.
US Visas For Showcasing Acts
SXSW are advising acts invited to showcase that are not playing any other gigs (paid or otherwise) to travel under the Visa Waiver Programme with a B visa under ESTA.  This is at odds with the advice from the US Embassy in London who currently advise acts travelling to the US to showcase at events like SXSW are recommended to apply for either petition-based P or O visa (whichever is appropriate)
For information about SXSW please visit:

BA Offer  - 20% discount on long haul flights
UKTI have just announced a 20% discount offer which may be of interest to companies attending SXSW.
20% discounts are available when booking a long haul BA flight to take part in a UKTI sponsored event i.e. SXSW.  Flights must originate in the UK and must be BA flights (e.g. not code shares).
The discount will not apply for fares below £600 and a Promotional Code must be sought from Jo Doyle in UKTI prior to making any booking.  The company must be a member of BAs’ On Business programme and can only use the offer once.
For more information download the flyer at the bottom of this page.

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