If you’ve got an album or single release coming up, getting together a good marketing plan could be the key to its success. However, when you’re a small independent label, juggling all the work alone or amongst a small team, there is often not the time (or expertise) to put together a strong marketing plan.
Whatever your budget, your marketing efforts can make a big difference to your success. AIM has therefore launched a scheme called ‘Marketing Health Checks’ – where you can have a 2-hour meeting with a music marketing professional, to go over your marketing plan and help you put together the most effective campaign possible on your resources and budget.
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