WARM is a new platform that allows artists, bands, record labels and managements etc., to track and monitor any song on radio stations around the world. Until now the only services existing, focuses on large commercial/national radios in specific markets and countries, which is only useful and affordable to big record labels, publishers and collection societies. WARM on the other hand specializes in monitoring as many radio stations everywhere, allowing the industry to know, in real-time, whenever/wherever a song is being played on radio. We cover everything from BB1 to the Vatican radio.
WARM is a completely new data set to the music industry. By knowing, in real-time when your music is being played, you have e new tool to help you locate your emerging markets and fanbase. The radio is by far, the format with most listeners on, and according to the last UNESCO report, 94% of the worlds population listens to radio in a week.
We have seen a tendency that f.ex genre specific and college radios are playing a lot of independent music, and not necessarily the commercial top hits like the biggest radios.
By knowing when and where you are being played on radio, you can use this information to improve f.ex tourbooking, controlling of radio promotion and in general establish a better insight on where your listeners and fans are, as the demographics f.ex could be very precise.”
WARM is by far the biggest covering “radio monitoring platform” in the world. We monitor 25.000 radio stations in 130 countries, 24/7, and cover DAB, web and terrestrial stations.
Wiggin is a 16-partner media law firm which advises businesses in all media sectors: music, film, TV, video, computer games, publishing, sport, betting and gaming. Our media expertise is over 40 years old in the making, and in the last few years we have earned an international reputation for fresh thinking, cutting edge deals and new approaches.
Our music team, headed by partner Alexander Ross, advises record labels and music publishers on a wide range of commercial and contract work, and it includes a strong litigation practice led by partner Simon Baggs.
As an example of our innovative approach, we have developed a unique web-based music contract drafting tool for record labels and publishers which we call the Widget: www.thewidget.co.uk. Using our maintained precedents on the Widget you can prepare your own recording contracts, songwriting agreements, master use licences and many more, and we are on hand to help if required. You pay by monthly subscription, and the costs start at a very reasonable £100 per month. You can also use the Widget with your own contracts if you prefer. For more information follow the link above.
Launched in May 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
YouTube is a Google company.