Music Support team up with AIM at The Great Escape 2018


‘Safe Tent’ Initiative Celebrates UK Mental Health Awareness Week

Music Support, the specialist addictions and mental health charity for the UK music industry, has announced a new partnership with The Association of Independent Music (AIM), that will see ‘Safe Tents’ being available to delegates during this year’s The Great Escape convention.

Taking place in Brighton between May 17th-19th, The Great Escape is a city-based music festival featuring over 450 bands performing in over 30 of Brighton’s best live music venues across 3 days.

Running alongside the live music side of things is The Great Escape Convention, the UK’s leading convention for new music business. Consisting of business seminars, insightful panel discussions, topical debates, case studies and high-end keynote speeches, mixed with targeted networking sessions, parties and sponsored lunches, The Great Escape Convention is aimed at experienced music industry delegates looking to form new business partnerships and expand existing networks with established new partners.

During the event AIM, which represents over 850 independent music companies in the UK, will be hosting ‘AIM House’ at The Queens Hotel in central Brighton, with a full programme of panels, receptions and showcases taking place across the 3 days.

As part of ‘AIM House’ Music Support will be providing a ‘Safe Tent’ area at The Queens Hotel, which will be staffed by trained Music Support volunteers and will provide delegates with aspace to be quiet, or to be amongst other people who also want to discuss or share their recovery and knowledge.

The Music Support Safe Tent Initiative has had a presence at UK music festivals since summer 2017 providing places of refuge for people working at the events who need a break from intense backstage pressures and demands in a stimulant-free environment.

The Great Escape 2018 also coincides with UK Mental Health Awareness Week, which runs from 14th-20thMay.

Samantha Parker, a founding trustee of Music Support said, “We are grateful to the team at AIM up for giving us the opportunity to provide a Safe Tent at The Great Escape this year. It’s important that delegates at this type of event have an opportunity to get some respite from the hurly burly of the convention and to talk to someone in a relaxed and informal environment about any concerns or anxieties they may be experiencing.”

Paul Pacifico, CEO of AIM said, “Music Support are doing very important work in the field of mental health and addiction and AIM fully supports their efforts. To be able to celebrate and raise the visibility of UK Mental Health Awareness Week by offering a Music Support Safe Tent for visitors to AIM House at The Great Escape this year is something we are proud to be involved in.”



For further information:


Andy Saunders

Velocity Communications

Tel: 0207 060 9111

Mob: 07939 133050



Notes to Editors

About Music Support


Formed in May 2016 by music industry veterans with personal and professional experience of mental health issues, Music Support was initially a peer to peer support telephone helpline. It soon became apparent that a gateway to appropriate professional support was needed, so a network of individually vetted and appropriately accredited professionals was created, from therapists to residential treatment centres. Over the summer of 2017 Music Support, with the help of the BRIT Trust, Festival Nation and AEG Live put on Safe Tents backstage at 12 UK Festivals including Glastonbury, V and Reading. Music Support also offers individual crisis management and large-scale trauma support. Together with the MMF, Music Support published “The Music Manager’s Guide to Mental Health” and are planning a similar publication in the near future. In July 2017 is was announced that Robbie Williams was to be the first Music Support patron.


About AIM


AIM is the not-for-profit trade body established in 1999 to represent the UK independent music industry. Now in its 18th year, AIM acts for over 90% of the independent market, with over 800 members from small start-ups and self-releasing artists to the largest and most respected independents in the world.   AIM promotes this exciting and diverse sector globally, enabling its members to grow, grasp new opportunities and break into new markets.  In addition to the crucial role AIM plays in advocacy and lobbying for the independent sector, AIM makes a daily difference to the businesses of members by providing advice, training and business support to ensure members have the knowledge, skills and contacts needed to succeed.


Artists signed to AIM member labels include: Adele, Arctic Monkeys, Billy Bragg, Bjork, Bon Iver, Bonobo, Cancer Bats, Christine and the Queens, Daughter, Enter Shikari, Father John Misty, FKA Twigs, Ghostpoet, Grimes, Hot Chip, Jack White, Jarvis Cocker, John Grant, Jungle, Justice, Kate Tempest, Katie Melua, Lethal Bizzle, Madness, Major Lazer, The National, Novelist, Passenger, The Prodigy, Radiohead, Roots Manuva, The Strokes, Twin Atlantic, Underworld, Vampire Weekend, Villagers, The White Stripes, Wiley, Wild Beasts, The XX, Young Fathers and thousands of others.





About Mental Health Awareness Week


Mental health awareness week starts every year on the second Monday in May – in 2018 from 14th  – 20th  May.


In a world that is increasingly opening up to – and understanding those with – mental health issues, it’s no surprise that Mental Health Awareness Week is now a firmer fixture on calendars around the UK and beyond. It’s organised by the Mental Health Foundation, and focuses on a major issue each and every year.


In 2018, Mental Health Awareness Week has been focused on stress. “Research has shown that 16 million people experience a mental health problem each year,” explains the MHF, “and stress is a key factor in this.” As part of its attempts to further open dialogue about mental health, the foundation has organised a so-called “Curry and Chaat” initiative – where people get together with friends and enjoy their company over a curry, raising money for good causes.