Launched earlier this year, the Creative Industry Finance programme is a Arts Council England initiative offering business support and access to finance for creative industry enterprises of all kinds, including music-based businesses.
Currently available to companies located in London or the Yorkshire and Humber regions only, the programme offers free one-to-one support for entrepreneurs looking to develop their business. Working in partnership with local enterprise agencies, the programme matches labels, musicians and innovators with specialist advisers who get down to the nitty-gritty of what the business is, what it could be, and what it needs to grow.
Jeff Gilbert is the Unit Head at East London Small Business Centre, the programme’s London delivery partner. He forged a successful career at Sony amongst many others, and now gives support to a range of creative businesses on the programme.
He explains: “Having spent 25 years at the forefront of the industry, I’ve come across nearly every challenge there is. Practical, honest advice is really important for young music businesses in these turbulent times. Some clients might return to the drawing board after their first meeting; as it is crucial they can really say they have a business and not just an idea. But passion and determination to succeed are valuable assets too. By helping people make connections and spotting where their biggest revenue potential lies, we help them move forward in a sustainable way, putting their business on track for growth.”
Find out more and apply online at: www.creativeindustryfinance.org.uk
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