13/10/2008 The Return of AIM's Sell-Out 'Marketing on a Shoestring' Event, In Association with IMD Fastrax

AIM’s next masterclass event will examine the art of successful music marketing on a shoestring budget. Aimed at all sizes of label, from those with no marketing budget to larger ones looking to get more results from their marketing spends – the event will bring together some of the music industry’s most experienced and successful marketeers to share their tips and techniques.

The event takes place on 29th October, from 6-10pm at MCPS Boardroom, Berners Street, London W1. The event will be split into 3 parts:


1. Music Marketing in 2008

Presented by Mark Mitchell of King Harvest, the first session will give attendees the chance to learn about the current music market, and low cost ways of getting their music into the market.


2. Ask The Experts

Music marketeers from some of the independent sector’s most successful labels take questions from the audience on all aspects of music marketing. Want to find out how much of your budget should be spent online? Or at what point to hire a plugger? Or how make use of social networking sites? Ask the experts!

The panel of experts includes: Max Bloom (Concept Music), Rosie Bryant (One Stop Shop), Mark Mitchell (King Harvest), David Emery (Beggars), Stephen Hallowes (Beggars), Laura Seach (Ninja Tune), Chas Chandler (Union Square) and Ben Watt (Buzzin’ Fly).


3. How Did We Do It? Marketing Campaign Case Studies

The final section of the evening will see marketing gurus from two top independent labels give case study presentations of successful marketing campaigns that they have ran.

Case studies will be provided by Ben Watt of Everything But The Girl and independent label Buzzin’ Fly, and David Emery and Stephen Hallowes of Beggars, who won the Best Breakthrough award for Vampire Weekend at last week’s BT Digital Music Awards.
The event will be held from 6-10pm on 29th October 2008 at MCPS Boardroom: Copyright House, 29-33 Berners Street, W1T 3AB.

This event is open to non-members, who can register to attend at www.musicindie.com via the Events section. Places are highly restricted.

Tickets are £10 for AIM members, £30 for non members. The event will conclude with networking drinks, with refreshments included in the ticket price.





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