Resources

AIM Guide to taking your label to the next level

Whilst there is no direct path that record labels can follow to build on their success, this guide will provide assistance in giving your label the best chance of becoming the next Domino or XL.

Added: 19.10.16
154.87 KB [pdf]
Legal, Marketing & Promotion, Starting a Label
Members only
Added: 19.10.16
13.87 KB [xlsx]
Marketing & Promotion, Radio
Members only
Added: 18.08.17
120.00 KB [doc]
Marketing & Promotion, Radio
Members only
Added: 19.10.16
60.48 KB [pdf]
Marketing & Promotion, Radio

Impala Awards

Are you eligible for an Impala Award for sales across Europe? Has your band or artist shipped more than 30,000 units of a single or album in total across Europe? If yes, you are eligible for an IMPALA Sales Award. The IMPALA Awards are a tool for independent music companies and artists to promote themselves domestically […]

Members only
Added: 20.10.16
Marketing & Promotion

Marketing & Promotion

The independent sector is known for its creative and innovative marketing, and we have gathered a wealth of information, contacts and advice to help members succeed in this area. From perfecting your marketing plan, to getting your music played on the radio – we can help. AIM’s Marketing Committee meets monthly, and works on developing […]

Members only
Added: 20.10.16
Marketing & Promotion

Marketing Health Checks

If you’ve got an album or single release coming up, getting together a good marketing plan could be the key to its success. However, when you’re a small independent label, juggling all the work alone or amongst a small team, there is often not the time (or expertise) to put together a really strong marketing plan.

Members only
Added: 20.10.16
Marketing & Promotion
Members only
Added: 19.10.16
312.50 KB [doc]
Marketing & Promotion
Members only
Added: 19.10.16
311.15 KB [pdf]
Marketing & Promotion
Members only
Added: 19.10.16
410.42 KB [pdf]
Marketing & Promotion
Members only
Added: 19.10.16
309.55 KB [pdf]
Marketing & Promotion
Members only
Added: 19.10.16
44.03 KB [pdf]
Marketing & Promotion, Radio

Radar Special Offers for AIM Members

Post your next music video brief on Radar and if it’s a Premium Brief (ie £2,000 budget or over) we give you a free spot in ‘Promoted Briefs’.
’Promoted Briefs’ display on the briefs pages and the daily & weekly brief preview emails which go to directors. It flags up that we think your brief is […]

Members only
Added: 20.10.16
Marketing & Promotion, Special Offers

Radio

In this digital age, getting your music on the radio can still be a major factor in the success of a release. Here you will find a number of resources to help you get your music on the airwaves, including footage from previous AIM panels and contact information for various key stations and decision makers […]

Members only
Added: 20.10.16
Marketing & Promotion, Radio
Members only
Added: 01.11.16
20.06 KB [xlsx]
Marketing & Promotion, Radio