Bandcamp is an online record store and music community. Millions of fans from all over the world use Bandcamp to discover new music, and connect with and directly support the artists who make that music. Fans buy about $5.5 million dollars worth of both digital and physical records through the site every month. That’s roughly 29,000 records a day, or one every 3 seconds, 24 hours a day, every day of the year. The New York Times recently called Bandcamp “the holy grail of online record stores” and “one of the greatest underground-culture bazaars of our time.”
We launched label accounts in late 2014 and now have over 3000 labels selling their music on the site, including Ninja Tune, Drag City, Merge Records, Hyperdub, Sub Pop and many many more. Here are 7 tips to make the most of Bandcamp.
- Our pages are easy to customise, so make sure that your label pages, and your artist’s pages, look as stellar as your music sounds. Upload photos or logos, headers, background images, and bios directly to your pages. Use the design tab to dial in colour ways. Have a look at these fine examples: swindleuk.bandcamp.com/album/peace-love-music, flanch.bandcamp.com, maerz.bandcamp.com, latenighttales.bandcamp.com, subpop.bandcamp.com
- Be sure to fill out all the fields on label and/or artist profile pages. Location and genre help your releases show up in the discovery section of the homepage and in our app. Make sure you’ve entered relevant contact and PayPal info. Enter links to your own websites, and use the Songkick plugin so that gigs automatically show-up on band’s pages.
- Upload videos, and also add info about your releases (like liner notes), credits, and lyrics on the edit pages for each release. Not only does that info appear on your release page, but supporting fans will be able to read about your releases when they listen via the app. It also helps our editorial staff if they want to feature your releases on the Bandcamp Daily. Handy tip – while you’re on the edit page, don’t forget to add UPC codes so that we can report your sales to Soundscan, etc, and add catalog numbers if you’d like those to show up in your sales report.
- Price your music right. You should charge what you think is fair, but don’t feel obligated to charge 9.99 (or anything .99) round it up, or try a round number that’s a little lower, find the sweet spot and be sure to enable the “or pay more function” for fans who are feeling generous. Fans pay more than the minimum 40% of the time, driving up the average price paid by nearly 50%.
- Sell your merch on Bandcamp directly on the album release page. Read this and make mo’ money! Include pictures of your merch, don’t just re-upload the album art – show us the finished product. These images will appear in buying-fans collections thus tempting more fans to support you and your label.
- Always have at least one track streaming when you make your pre-order public. Doing so will mean you’ll reap the most benefits from the new release notifications that Bandcamp sends to your fans. When fans buy your release your streaming track(s) will appear in the music feed which accounts for approximately 20% of sales on Bandcamp. No streaming tracks? No music feed! More important info on setting up pre-orders is here: bandcamp.com/help/preorder_how_to
- Take advantage of existing accounts. If you’re working with an artist who has previously self-released, or released projects via multiple labels, use the artist’s existing account to release your project and notify the band’s existing fan base. Do this by selecting “add artist” and “add existing artist” when adding an artist to your label account. Label accounts enable artists to have multiple paypal addresses associated with their accounts, so that artists and labels will be paid for the appropriate releases.
- If you’re setting up accounts on behalf of artists be sure to use the “give access” button (it pops up when you hover over the artist’s image on your artist page) to give your artists the opportunity to be involved and add their own releases, help with page design, etc.
- We also suggest you check out our beautiful embeddable players. They’re simple, customizable, and make it easy for you, your fans and the press to promote your music across the web. You can also create exclusive players to premier an album on whichever sites you choose.
- Make sure you, your artists, PR companies, and managers all let fans know that your label and artists are on Bandcamp, just as much as you do for any other platform – let the fans decide where they want to support.
- Be sure to read up on all the types of editorial at Bandcamp. We have a weekly podcast called the Bandcamp Weekly and interview features and scene reports on the Bandcamp Daily. Also check out our Album of the Day and New & Notable features in the Bandcamp App. Follow Bandcamp on Twitter and Facebook to stay up to date with new features and developments on the site.
Need more help? We have a team of support folks ready to answer questions or address problems you might run into, please email them to our UK Label Rep Aly Gillani at Bandcamp at firstname.lastname@example.org.